Yahoo Inc has launched a new site, Shine for women between ages 25 and 54. Launch of Shine is aimed largely at giving the struggling Internet company additional opportunities to sell advertising targeted to the key decision-maker in many households. Yahoo said advertisers in consumer-packaged goods, retail and pharmaceuticals have requested more ways to reach those consumers.
With Shine, Yahoo plans to expand its offerings in parenting, sex and love, healthy living, food, career and money, entertainment, beauty, home life, and astrology. This site is Yahoo's first targeting a specific audience and not just a topic.
With Shine, Yahoo plans to expand its offerings in parenting, sex and love, healthy living, food, career and money, entertainment, beauty, home life, and astrology. This site is Yahoo's first targeting a specific audience and not just a topic.
Yahoo is partnering with media companies like Hearst Communications Inc and Rodale Inc for content exclusive to Shine.
Ramee says "At last something for women in this silly male dominated .com world"
No comments:
Post a Comment