In a bid to withstand the cyclone of Google, Microsoft has tried its hand at different fields but none worked against Google. In a fresh strike Technology giant Microsoft, offers to buy the search engine company Yahoo for $44.6bn in cash and shares. The Microsoft-Yahoo report follows Google's $3.1 billion acquisition last month of online advertising firm DoubleClick. This has come as a surprise for many as the work cultures of both these firms are completely opposing.
Shares of Yahoo surged this morning after a newspaper report that Microsoft had asked the online rival to enter formal negotiations about a merger. A combined Microsoft-Yahoo "would still trail Google in market share and search advertising . . . but they would be a much bigger threat to Google," Stanford Group analyst Clayton Moran told CNBC this morning. "In terms of their Internet advertising exposure, Microsoft hasn't had much success. They either need to right their own ship or go out and acquire assets."
Microsoft executives hope that Yahoo's strength in search and advertising categories would give the company a stronger foothold on the Web, the report said.
Microsoft executives hope that Yahoo's strength in search and advertising categories would give the company a stronger foothold on the Web, the report said.
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